Filled with stories
Solo Cups became the faithful companion of many. The familiar-shaped cups have been a part of great (and not so great) memories. ¨Filled with stories¨ is the acknowledgment of that and the invitation to keep doing it so.
Social Media Campaign
With the intention of enhancing Solo Cups customer engagement through storytelling, a contest/giveaway is created for Instagram.
It consists of inviting the audience to share an image along with a story in which Solo Cups have been a part of.
After announcing the Lifetime Supply winner, a campaign will run. Selected stories shared through social media will be printed on the cups.
This is a follow up of the social media campaign with the intention of keeping costumers engaged and enforce their relationship with the brand by creating a sense of community and belonging.