Nueve Lunas

Using information to prevent obstetric violence

More than thirty percent of women in Mexico experience obstetric violence.  Obstetric violence ranges from verbal humiliations, physical violence, unnecessary use of medication, and invasive or outdated practices, forced medical intervention, and in some cases, denial of treatment.

What are the things enabling obstetric violence? How could we prevent it?

Understanding the big picture

I started digging into some bibliography to understand what obstetric violence really is and to get a sense of how it started and its potential causes. I found that there are several different sectors involved; financial, medical, and societal. 

... and narrowing it down

To solve this myself, I chose to focus on the societal sector of the issue. I chose to do so because I had direct access to people in this group. I conducted semi-structured interviews and complemented them with informal conversations to uncover potential enablers of obstetric violence within the community.

A solvable problem

I found that most women rely on other women and their experiences to make decisions, solve doubts and insecurities, as well as to build their understanding of their pregnancies and deliveries. The problem is the misinformation being shared and turned into rooted beliefs in the community making room for obstetric violence to happen.

Insights

Women rely on other women's experiences to build their understanding and expectations of pregnancy and delivery

Women enjoy and try to talk about with women close to them as much as possible. Many rely on sporadic internet searches

Most women feel uncomfortable to talk about their bodies and ask questions. Many of them experience pregnancy with many unanswered questions

Most women have experienced some form of obstetric violence without even knowing it.

Building empathy

Brainstorm: Defining a potential solution

 I was able to narrow down and identify very specific features that my solution needed to have. It helped me see the bigger picture and think about how to cater to the very specific needs of my users.

Using information to prevent obstetric violence

In an effort to prevent obstetric violence through the use of information, the creation of an educational website was the chosen approach. Giving women freedom and allowing them to create their own experience. The site will present sequential information and resources at different levels through videos, graphics, and forums to empower them with accurate and convenient information. 

  • The solution must prove to be reliable 

  • Must implement the "woman to woman" experience sharing 

  • Must be of easy access to accurate information and be educational

  • Must give a sense of empathy and security

Iterate! Iterate! (and adapt to the user early)

Tested my paper prototype with three potential users. The testing included two representatives of my target users and one potential user. Here are some of the main points that came up in my testing and feedback:

Search Bar

Users noticed that the search bar was not consistent throughout all the pages. This made them think that search was only a property of a specific page for a reason.

Useless Chatbot

This prototype included a chatbot on the main page. I wanted to see if my potential users would be drawn upon it. None of my users tried to use it at any point.

No-account option:  

Users mentioned they might be more interested in having access and exploring content without necessarily having to log in or have an account to track progress

Results

By facilitating adequate information that is supported by official health organizations and systems (Mexican public health and WHO) to make it reliable, and through an accessible information resource (Nueve Lunas website); we are targeting one of the subproblems and enablers of obstetric violence through the most important stakeholders: women.

9lunas-prototype-03.png

Check it out!

You can interact and explore  the prototype here

To: gether

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