Supporting the safety of women commuting or traveling alone
Is it possible to increase security? What are the things that make women feel safer? What are some risk factors?
An essential part of the research was finding out and being able to better understand the user. Ten semi-structured interviews were conducted. My goal was to get insight into specific concerns and how users are currently navigating the experience of commuting alone. Insights:
She feels safer in places she is familiar with because she knows where to go or even run to in case of being in danger, she knows where to ask for help
She often carries a tool that she could use as self-defense
Swiss Army knife
She tries to avoid places she has heard are dangerous or where she knows assaults had happened. If she knows she can avoid these places and take routes that she has not heard of any assault she feels less anxious.
She feels safer if she is able to be in contact with a family member or a friend. Someone who is on the lookout for updates on her arrival.
After doing research and talking to users it allowed me to figure out relevant features to the solution. One of the main features for an MVP include: finding the safest route. This would be an algorithm gathering data from user inputs through the app.
- Sofia, 18
"I'm always cautious and alert, especially in unfamiliar places. I sometimes get extremely nervous "
"I've avoided going out if I know I will be alone. I tend to change my plans to make sure I have company"
"I'm scared that I could be seen as an easy target - get rapped robbed or kidnapped"
- Paulina, 54
" I always carry my phone with me and try to keep it handy but not too visible"
Shaping a solution: first iteration
First iteration based on user insights.
After the initial concept was defined with relevant features, I was able to craft the first paper prototype for user testing (I love paper prototypes!!)
Designing to: gether
Paper prototypes were tested with five potential users. They were asked to perform the most relevant tasks. After observing them perform the tasks, they provided feedback in a Q&A section.
Shaping a solution: second iteration
Initial Digital Prototype
Refining: towards a third iteration
Providing the user with the option of choosing from provided alternative routes
Providing the user with the option of re-routing if disliking or feeling uncomfortable while on the current route
Edits on UX copy were made and re-tested with a positive user response.
The two shown edits related to the most relevant features were implemented in the second iteration of the product
Getting the Safest Route (Algorithm)
Creating a Report
Showing other users report on map
User rating (input)
Commenting on Reports
Changing trackers during route
Violence and insecurity are persistent factors in society to which, unfortunately, women are more prone to becoming victims. There is a "plus of terror" for women that generates a limitation when commuting or traveling. The experience of going out alone, being a woman should not represent extra stress and the fear and anxiety of going out alone should be minimized.
Wireframes: third iteration
Feels uncomfortable using unknown routes to get to places due to fear of them being unsafe.
Dislikes commuting/traveling alone. Always wants to let friends and family know when they arrive to their destination
Wants to make her own decisions based on how comfortable she feels.
She looks for open establishments with people when she feels uncomfortable or unsafe
Findings and Features
Providing the safest route available based on destination
Add "trackers" providing constant location sharing and notifications of re-routes and arrival.
Providing two alternative routes and re-routing options while on route
Displaying nearby open establishments with the open to re-route